blog 10: advertise here

ad provided by: http://www.sitcomsonline.com/photopost/showphoto.php/photo/39550

This following ad is powerful because it draws different audiences and it is persuasive through its humoristic approach. This ad is for the product of Dove Anti-Frizz Cream. Instead of using a regular model, I think that Dove caught the attention of more audiences by choosing to place a pop culture character that is recognizable: Marge Simpson. This ad is powerful because it makes its audience look twice. Most consumers are not used to seeing a television character as a model, yet having that model convince the consumer that the product even works for her. This is persuasive in the sense that an iconic frizz is no match for the Dove product, and it will make any type of hair, real or not, look smooth and appealing.

I think that this ad has a humoristic appeal in general, but when it comes to choosing one from lecture, I would choose the achievement, prominence, attention appeal. I think this has a humoristic appeal because it surprises the consumer with a sitcom character. This ad has an achievement appeal in the sense that the product has done its job. With this acheivement, it diffenetly gets the attention from the consumer. A general characteristic to this approach could be described as the "before and after" approach. Dove uses this approach to sell its Anti-Frizz Cream with Marge Simpson. Her before picture on the left of the ad even protrays her as thinking about using the product, and leads the consumer to the right of the ad to see the result of her decision. If the consumer sees Marge Simpson as a celebrity figure, then this ad is even using the celebrity appeal to sell their product.

This ad exemplifies this appeal by having a television sitcom character sell the product. It also gives the before and after approach a new face. Dove executes this appeal by giving their audience a new type of example, and a new type of model. Consumers are therefore drawn to this product because of a fictional character's attempt and beautiful no-frizz result.