A simple apple helps me to undertand the meaning of hegemony. A symbolic snack that used to be given to a teacher on the first day of school, has now morphed into society as their computer model, mp3 player, and music store. With this company, I believe that society is accepting their agenda setting by chosing to help drive this logo into a media machine. The Apple Company is framing thier success on cosumer popularity. The saying of "Everybody's doing it" has been turned into "Everybody's got an apple." This logo is recognized everywhere, and has given a culture icon to society. While media continues to grow and tries to catch up with Apple, the basic symbol still sticks to its core. Maybe Apple is simple just trying to show the world that they are better than Microsoft, but to me it seems like more and more people recognize Apple as the new status quo for their personal state of media.Picture provided by:
Artilce on Apple possibly becoming a monopoly: http://www.applematters.com/article/has_apple_finally_become_a_monopoly_like_microsoft/
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